Once again InMotion covered the Audi Ice Experience this year. A truly unique event. The complex and exhilarating task for In Motion was to film each day of the event and provide daily edits to ensure a same day upload of the participants to social media channels.

The Ice Experience is set in the expanse of the Southern Alps at the Southern Hemisphere Proving Grounds, a counter seasonal winter testing site for vehicles. The icy circuits and crunching snow provide excellent conditions for truly exhilarating ice driving.

The event hosts two different sessions with exercises designed to be tested and adrenaline-fuelled for both novice drivers and Audi ice experience regulars.

For further information, please check out our Portfolio and also www.experienceaudi.co.nz

Working alongside Bunnings’ advertising company TBA Communications, the company, which already does work for the likes of Warner Music, Audi, Porsche and Lion Nathan, will manage the post-production of the retail advertising campaigns from 1 July.

In Motion Post, which has been up and running for four and a half years, undertook two small campaigns for Bunnings in late 2011, which director Rob Steele says was a trial run for what was to come.

“The Bunnings ‘Catalogue Comes Alive’ campaign we produced is airing at the moment, and the in store promotion with Bunnings’ staff members will be rolling out over the next two months,” he says.

Andrea Harris, account director at TBA Communications in Auckland, says the two agencies have worked together sporadically in the past, but In Motion Post will be undertaking all of its ongoing television production.

“We have a really good relationship with Rob and the team. They are really like-minded and have a keen understanding of what is required for retail advertising,” Harris says. “We’re both into crafting retail advertising cost effectively in a very short space of time, managing the team members in store at Bunnings, and getting the best out of them. It’s all personality driven.” – June 27th, 2012 by StopPress Team